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Deutsch, Inc. won the coveted $150 Million PlayStation account yesterday, beating out incumbent TBWA as well as Publicis & Hal Riney, Publicis West, Grey, Young & Rubicam, and JWT. Hopefully they do a better job than TBWA.
While I really like TBWA’s latest PS3 ad (above), apparently it was too little too late. Really it was the first good PS3 commercial I’ve see. The other ones like the “room” campaign or the “this is living” campaign is just weird. I mean until this latest one, all the PlayStation 3 commercials just doesn’t appeal to the average gamer. Sure, they’re avant-garde and bear artistic merit, but that’s not what sells games. Check out some other ps3 commercials after the jump. All of which I’m assuming is by TBWA since they’ve been the PlayStation account holder for 13 years.
Update: The last three are actually from PlayStation’s European ad firm. They’re still weird though.